Most small business owners want to know how they can maintain customers and get them to keep paying for their service, and all small business owners want to know how they can find more customers. There are a number of techniques that you can use to make sure that you are continually driving traffic to your website to generate leads.
First of all if you don't have a website you need to get one. If you have a website that people are visiting, you should be utilizing it to make sure that you continue to get hot leads. Anyone that visits your website is automatically a warmer lead than someone you might cold call - because they have knowledge of your company and what you do. Thus, you must be capturing their information so you can continue to tell them how you can help them.
Make a noticeable sign-up form on the homepage of your website where visitors can fill out their information easily and provide you with an email address. To do this you must give them a reason to fill it out. For example, you could offer them free articles that are related to your industry, or a guide or tips that would help them. Read more